Address-based solar campaigns for residential installers
Turn selected homes into
trackable solar inquiries
RoofReach Solar helps residential solar installers launch branded direct-mail campaigns with personalized roof-based estimates, QR pages, and address-level response tracking.
Start with a defined service area, selected homes, and a capped first-campaign budget.
See the campaign flow in 90 seconds
Watch how RoofReach Solar turns a selected service area into a measurable homeowner response campaign — from screened homes to personalized mailers, QR pages, inquiries, and address-level reporting.
Selected homes → personalized mailers → home-specific QR pages → tracked homeowner responses
How the campaign works
RoofReach Solar handles the campaign infrastructure while your company stays in front of the homeowner.
You choose the service area
Start with the ZIP codes, towns, neighborhoods, or address groups you want to reach.
We screen homes for the campaign
Homes are screened using practical criteria such as no visible solar system, enough usable roof area, no heavy shading, and no multi-unit properties. You can also add your own selection criteria.
Homeowners receive personalized mailers
Each selected home receives a printed mailer with its address, a preliminary roof-based solar estimate, and a QR code leading to a page for that property.
You track measurable responses
QR visits, form submissions, campaign calls, and qualified inquiries can be tracked back to the address that received the mailer.
A personalized solar estimate for their own home
Homeowners do not land on a generic solar website. The QR code opens a page for their property, showing a preliminary system estimate, a proposed roof layout, possible savings, and a clear next step.
The QR page can include:
- The homeowner's address
- A proposed solar layout
- Preliminary system size
- Estimated annual savings
- Possible local incentives
- Installer brand and contact details
- A simple request form
Interactive estimate: Homeowners can adjust the number of panels and see the proposed layout update on their roof. This makes the experience more engaging than a static landing page and can encourage more homeowners to continue to the request form.
The homeowner sees your campaign
The mailer and QR page appear under your company's brand, contact details, and offer. RoofReach Solar handles the campaign infrastructure behind the scenes.
Your brand, service area, offer, contact details, homeowner inquiries.
RoofReach Solar is not presented as the homeowner-facing solar provider. The campaign is built so homeowners see your company as the local solar partner.
Everything needed to launch and measure the campaign
RoofReach Solar prepares the campaign infrastructure so your team can focus on handling interested homeowners.
You provide
- Service area
- Logo
- Contact details
- Offer or incentive focus
- Final approval
We handle
- Address preparation
- Home screening
- Mailer design
- QR pages
- Printing coordination
- Delivery
- Tracking
- Reporting
You choose the market and approve the campaign. RoofReach Solar prepares the operational and technical setup needed to launch, track, and report the campaign.
Track responses by address
Every QR visit, form submission, and campaign call can be connected to the address that received the mailer.
See what was mailed, who visited the QR page, who submitted a form, and which addresses produced measurable responses.
Sent mailers
2,450
Unique QR visits
312
Form submissions
47
Campaign calls
28
| Address | Sent | QR Visit | Form | Status |
|---|---|---|---|---|
| 123 Oak Street | Responded | |||
| 456 Pine Street | — | — | Mailed | |
| 789 Cedar Lane | — | Visited | ||
| 321 Maple Avenue | Responded | |||
| 651 Birch Drive | — | — | Mailed |
This gives your team a clear view of campaign performance by address, not just a total number of clicks or leads. Campaign call tracking can be configured with a dedicated campaign number or campaign-level call tracking setup.
Not mass leads. Address-based homeowner responses.
Most lead sources start with a generic form, ad click, or marketplace request. RoofReach Solar starts with selected homes in your service area and connects each response back to the address that received the mailer.
Traditional lead sources
- Generic online forms
- Unknown or limited address context
- Shared or unclear lead flow
- Limited visibility into the source
- Pay for contacts
- Broad targeting
RoofReach Solar
- Home-specific QR pages
- Selected homes in your service area
- Campaign under your brand
- Mailer → QR visit → form/call tracking
- Pay for measurable responses
- Address-level targeting
Start with a defined first campaign
The first campaign can start with a limited service area and a capped budget, so you can measure real homeowner response before expanding.
1,000–5,000 selected homes
No separate setup fee for the first campaign
Printing and mailing at cost
Pay for measurable responses
Budget cap agreed upfront
This keeps the first campaign controlled. You know the service area, the production cost, the response model, and the maximum campaign budget before anything is mailed.
Questions installers usually ask
No. Estimates are preliminary. Final system design, pricing, savings, and incentive eligibility are confirmed by the installer.
Yes. You approve the service area, design, message, offer, and campaign details before launch.
Your company receives the form submissions, campaign calls, and qualified homeowner inquiries.
Yes. You choose the service area. The campaign can focus on specific ZIP codes, towns, neighborhoods, or selected address groups.
Homes are screened using practical criteria such as no visible solar system, enough usable roof area, no heavy shading, and no multi-unit properties. You can also add your own selection criteria.
Measurable responses can include unique QR visits, form submissions, campaign calls, qualified inquiries, or other agreed campaign actions.
Responses are tracked across QR visits, form submissions, and phone calls. Each campaign gets its own dedicated tracking phone number, which forwards to your installer company line. Every call to that number is counted as a campaign call, so you can see exactly how many calls a specific campaign produced. QR visits and form submissions are captured automatically and included in the same report.
For the first campaign, there is no separate setup fee. Production is handled at cost, and measurable responses are billed within an agreed budget cap.
No. The homeowner-facing mailer and QR page appear under your company's brand, contact details, and offer. RoofReach Solar handles the campaign infrastructure behind the scenes.
Yes. The campaign can be adapted to your offer, service area, market, and relevant local incentive messaging. Final eligibility and program details are confirmed by your team.
Campaign results can be reported by address, including mailed pieces, QR visits, form submissions, campaign calls, and lead status.
The homeowner inquiry is sent to your company according to the agreed workflow. It can be delivered by email, CRM, spreadsheet, or another agreed method.
Yes. A budget cap is agreed upfront. If response volume approaches the cap, the next steps can be reviewed before additional billable responses are counted.
Want to see how this could work in your service area?
Send your service area, and RoofReach Solar will prepare a short campaign outline with estimated scope, campaign flow, and pricing model.